Brooks Pure Cadence

Trying to find the right pair of running shoes starts with an information exchange.

You’re at the running shoe store. You’re looking at the seemingly endless rows of shoes, all in different brands, colors, styles. Trying to decipher which one is best for you is like trying to figure out Quantum physics. Ok, maybe that’s extreme. But if you are just starting out and have no idea which shoe “fits”, it can be tough.

Take a deep breath. There are a few things that can help! First, there should be an associate there to help you, asking all the right questions to get you into the perfect pair. If they aren’t, ask for someone. Assuming there is, he or she will probably ask you a series of questions, and it’s very important that you know how to answer them.

Pay attention to how your shoes wear out; that info is helpful. More wear on the outside or inside of the sole of a shoe can shed light on what kind of stride you are prone to. (While this isn’t always the best way to determine stride, it is one place to start. And trust me, types of stride is a whole ‘nother topic to save for a different day.)

Also pay attention to what’s painful or comfortable about the shoes you wear. Do they pinch your toes? Feel too slim? Rub your Achilles? Leave blisters anywhere? Feel like heavenly memory foam? These are questions you will most likely get asked, so having some idea of answers ahead of time is helpful.

Set some goals. How far do you plan on running? Pavement or trail? Are you training for a race? Again, thinking about this only helps ensure you get a great pair of sneaks.

Don’t be afraid to ask questions either. Ask for brand reviews. Ask which hold up the best or which seem to have a wider toe box. Ask which can help you improve your stride. (Again, a topic for another day!) The more information exchanged, the better.

This is just the topping, the beginning. There’s a whole world filled with running shoes out there. Don’t be afraid to explore it!

Until next time, shoe lovers!

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